Fri, Apr 17
⌘KSince your last session, MEMTrak has processed 17,977 emails across 9 campaigns, generating $673K in attributed revenue. Your open rate of 42.3% continues to outperform the 25–35% industry benchmark for association email programs.
There are 3 engagement decay alerts requiring attention, representing $62,512 in annual revenue at risk. Your next scheduled campaign — PFL May Wave 1 — launches in 20 days with 818 addresses still needing cleanup before send.
System Health
4 indicators · Real-time96
Delivery
96.2%
Target: 98%+
77
Hygiene
77.2%
Target: 85%+
72
Engagement
72%
Target: 75+
87
Reputation
87%
Target: 85+
Upcoming & Pipeline
Countdowns · Campaign statusNext Campaign
SCHEDULEDPFL Compliance — May Wave 1 (Illinois Focus)
18
Days05
Hrs55
Min28
Sec31% elapsed69% remaining
Recipients
1,029
Expected Open
~29.9%
From Address
licensing@
A/B Test
2 variants
Click for full campaign details →
Renewal Season
PLANNING4,994 members · August 1 – December 31, 2026
105
Days20
Hrs55
Min28
Sec50% elapsed50% remaining
Members
4,994
Revenue
$4.2M
Target Rate
84.3%
Sequence
6 emails
Click for renewal milestones →
Campaigns in Flight11 total
Click for full pipeline →
Active
9
Sent & tracking engagement
Latest: PFL Compliance Notice — April Wave 3
2026-04-09 · 3,200 recipients
2026-04-09 · 3,200 recipients
Scheduled
1
Queued & ready to send
Next: PFL Compliance — May Wave 1 (IL Focus)
2026-05-05 · 1,029 recipients
2026-05-05 · 1,029 recipients
Drafts
1
In progress & pending review
ALTA ONE Sponsor Thank You
24 recipients planned
24 recipients planned
Performance Metrics
8 KPIs · Click any tile for detailsEmails Sent
17,977
-37.1%vs last month
9 campaigns
Click for details
Delivered
17,159
-37.6%vs last month
95.4% delivery rate
Click for details
Open Rate
42.3%
+1%vs last month
Industry avg: 25-35%
Click for details
Click Rate
14.0%
-31.2%vs last month
100% reliable metric
Click for details
Bounce Rate
4.6%
-24.9%vs last month
818 addresses
Click for details
Revenue
$673K
+97.9%vs last month
Attributed to email
Click for details
Decay Alerts
3
+50%vs last month
$62,512 at risk
Click for details
Active Workflows
4
+33.3%vs last month
$124K revenue protected
Click for details
Engagement Timeline
4-month trend across sends, opens, and clicks
Avg Open Rate
38.1%
Best Month
Apr
40.4% open rate
Worst Month
Jan
36.0% open rate
Total Revenue
$673K
Delivery Pipeline Funnel
Where recipients drop off across the journey
Sent
17,977100%
Delivered-4.6% drop
17,15995.4%
Opened-57.7% drop
7,25240.3%
Clicked-66.9% drop
2,40413.4%
Converted-99.8% drop
50%
Source Distribution
Email volume by sending platform
11,597
MEMTrak
6,340
Higher Logic
40
Outlook
Priority Actions
What needs attention today
CRITICAL
2 engagement decay alerts — $62,071 at risk
$62,071 revenue impact
View in Intelligence
HIGH
818 bounced addresses need cleanup before May 5 send
0 days to clean — protects domain reputation
Clean in Address Hygiene
MEDIUM
1 campaign scheduled, 1 draft needs review
Pipeline continuity
Review in Campaigns
PLAN
Renewal season: 4,994 members need comms by Q4
$2.4M renewal revenue
Plan in Renewals
Churn Watchlist
Highest risk members by revenue
92
Heritage Abstract (ACB)
Zero engagement 90 days
Immediate phone outreach
At Risk
$517
68
First American Title (ACU)
Email declining 75%
CEO check-in — $61K account
At Risk
$61,554
55
National Title (REA)
Said not interested to PFL
Soft touch — value email
At Risk
$441
35
Liberty Title Group (ACA)
Slight decline
Nurture upgrade — low risk
At Risk
$1,216
Member Health Distribution
5 engagement tiers with revenue breakdown
0%
Champions1,240
$892K annual revenue · 24% of members
0%
Engaged1,680
$445K annual revenue · 33% of members
0%
At Risk890
$234K annual revenue · 17% of members
0%
Disengaged820
$156K annual revenue · 16% of members
0%
Gone Dark520
$89K annual revenue · 10% of members
Intelligence Insights
AI-driven recommendationsBest Send Time
Monday 8:00-9:00 AM
0% open
Board Members — top segment
Top CTA
"Renew Your Membership"
0% CTR
8x better than "Learn More"
Platform Savings
$0/mo
MEMTrak $75/mo vs $3,085/mo combined
Address Health
0% healthy
18,400 addresses — 98.8% projected delivery
Recent Campaigns
11 campaigns across all platforms
| Campaign | Source | Status | Sent | Open Rate | Clicks | Revenue |
|---|---|---|---|---|---|---|
PFL Compliance Notice — April Wave 3 2026-04-09 | MEMTrak | active | 3,200 | 29.9% | 267 | $3K |
Membership Renewal — April Batch 2026-04-01 | MEMTrak | active | 420 | 69.8% | 156 | $407K |
ALTA ONE 2026 — Early Bird Registration 2026-04-07 | MEMTrak | active | 4,994 | 45.0% | 780 | $162K |
Title News Weekly — Issue #15 2026-04-11 | Higher Logic | active | 4,840 | 40.0% | 465 | -- |
New Member Welcome Series — Email #1 2026-03-20 | MEMTrak | active | 83 | 80.2% | 32 | -- |
TIPAC Q2 Pledge Drive 2026-03-25 | MEMTrak | active | 800 | 50.0% | 115 | $68K |
ACU Underwriter Retention Check-in 2026-04-10 | Outlook | active | 40 | 90.0% | 12 | -- |
EDge Program — Spring Cohort Invite 2026-03-15 | Higher Logic | active | 1,500 | 40.0% | 173 | $34K |
State Legislation Alert — TX & FL 2026-03-28 | MEMTrak | active | 2,100 | 50.0% | 404 | -- |
PFL Compliance — May Wave 1 (IL Focus) 2026-05-05 | MEMTrak | scheduled | 1,029 | -- | -- | -- |
ALTA ONE Sponsor Thank You Not scheduled | MEMTrak | draft | 24 | -- | -- | -- |